People all over the world are making use of the internet, especially with the current lockdown restrictions. Let’s face it! I’ve done it and I’m sure you’ve also done it, soon as we’ve got an idea or find something that intrigues us, the first thing we do is “Google it”. Even right now, you’re behind a digital screen going through this article. So, there’s no doubt that the whole world is turning into one massive online platform.
The answer to why your startup business needs a website is obvious! To simply reach out to more people, expand your business, maximize your profit, and the list goes on and on. Ensure you have the best possible website built for your business by reaching out to Bemunchie Online – we provide the best website design services in Coventry!
Did you know? A decade ago, in 2010, the worldwide internet user’s rate stood only at 30%, which rose to 48% in 2017. And as per the latest data, about 53.6% of people make use of the internet today. So, in a world where the dominance of the internet is growing at such an impressive rate, it only makes sense to have a website for your business whether you require an informative web design packages or want to offer your services or products online by having an eCommerce website if you want your business to thrive.
Without further ado, let’s jump straight into the article and discuss some primary reasons as to why your startup business needs a website:
Social Proof
For any startup business, it is very important to offer social proof to your customers. Having an online presence is everything when it comes to building trust with your customers. Along with having a website, you can establish a presence on various social media platforms like Facebook, Instagram, LinkedIn, etc. These are great ways of building relationships with your customers.
You can interact with your potential customers through your updates or by responding to their text messages. If your visitors have doubts, they can get in touch with you directly for a one on one chat with a click of a button. This allows the entire customer-client relationship to become smoother and easy.
If your startup business deals in sales, you can allow your customers to leave reviews. And when new customers visit your page, they can go through the customer testimonials and hopefully turn them into buyers, having reviews online is a major factor online as it helps again with building trust for future clients.
Creating Brand Awareness
An online website is just like a physical store, but with added benefits. It provides you with several tools and engines to introduce your brand and create brand awareness among new customers. You also have maximum control over what and how to showcase your business. An online website gives you the ultimate control over how you want to tell your story along with being open around the clock! So, you might as well use this opportunity to the fullest.
Creating brand awareness in an old-fashioned way also requires a great deal of money and manpower. But when you do the same work through the internet, it saves you a lot of time and money on printing, advertising, and other ideas such as leaflet drops.
Great Marketing Exposure
A website is one of the best and also the cheapest ways of marketing your services or products. Of course, it may not be as cheap as you expect it to be with however it does work out cheaper in the long run compared to traditional marketing strategies.
Marketing is important for all types of businesses, even more so for startups as you’re only just starting. Your primary goal should be to gain the trust of customers along with awareness. And you can do this by simply creating fresh and new content on your websites regularly by simply updating images or updating your blog page.
Accessible 24 hours
This’s one of the best things we love about a business website. There is no time limit. You can work as much as you want, depending on your business goals. As mentioned earlier in our article compared to a physical store, a website remains open and accessible 24/7 throughout the year.
So, even if a potential buyer looks up for your services or products in the middle of the night, guess what! Your business is available! Being accessible 24/7 boosts your marketing strategies and even increases sales. This is, no doubt, one of the best benefits businesses can get by having an online website created.
Better Competition
The website world doesn’t make a distinction between massive corporate businesses and startups. The only thing a website cares about is Contents. So, the better your contents are, the higher your Search Engine Rank (SER) will be. And the higher your SER is, the better your chances are to attract more and more customers through excellent SEO services.
Another reason why you need to build a website is that your competitors are doing it too. Several startups are leaning on online websites and climbing the ladder of success, and so should you. One way to stay at the top is by regularly updating your websites and generating fresh and SEO (Search Engine Optimized) content.
You’d be glad to know that even though there are over 1.5 billion websites today, only about 15% of websites are updated regularly. This simply means if you update your website regularly, your business will surely land at the top of the search engine.
Conclusion
By reading this article, we hope you have truly understood the importance of an online presence for your startup business. Today, where almost everything is done on a digitalised platform, you wouldn’t want your startups to be left behind.
Creating a website may seem like a challenge at first, especially if you are new to the digital realm. For this reason, here at Bemuchie Online, we can provide the correct website design services you’re startup business needs. Get in touch with us today and we’d be happy to help
