Powerful Use of Colours On Your Website

Use of Colours on Website

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Choosing the best website colour schemes can make or break a design, and some of the most iconic imagery in our world today might not come from the background you’d expect.

Colour is an important aspect of how we perceive the world around us. In fact, it’s so intensely fixed in our experience of life that we often take colour for granted. From the vivid oranges and reds of a sunset, to the deep and mystical blue of an ocean, colour is everywhere. The right hue has the power to mould our perceptions of a situation, and even change the circumstances we find ourselves in. That’s why website colour schemes are one of the most powerful tools in a designer’s collection.

Facebook is blue because it’s the richest colour for Mark Zuckerberg, the red-green colour-blind entrepreneur. Yet blue also promotes a sense of friendship and security from a psychological level, making it the ideal choice for a social platform.

According to experts, we make more than 90% of our assessment of a product or service based on colour. It then makes sense that designers would focus carefully on the colours used in each design. After all, your website is your first chance to make an impression on your customer. If your colour pallet is all wrong, then they’re likely to leave your website in search of something more appealing (a competitor’s website).

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