JD Drainage 24/7 SEO Case Study – 266.3% Traffic Increase

JD Drainage 24/7, based in Dorset, is dedicated to providing top-quality drainage solutions across Dorset, Hampshire, Berkshire, and Wiltshire. Specialising in services from drain unblocking to CCTV drain surveys and eco-friendly drain relining.

They came us to enhance their online presence by improving their Google search rankings through targeted SEO – without relying on paid ads.

Brief / Problem To Solve:

JD Drainage 24/7 needed support to improve their online visibility and attract more local clients. While their website was functional, it lacked search engine optimisation, limiting its reach.

We began with a comprehensive SEO roadmap for the next 6-12 months to enhance their online presence. This included thorough competitor and keyword research to identify growth opportunities.

From there, we crafted a bespoke SEO strategy focusing on on-page improvements and SEO-friendly content for all pages. This approach allowed JD Drainage 24/7 to concentrate on their work while we ensured they were effectively found online

Our Approach

We broke our SEO strategy into three main phases.

1. Technical SEO – Building a solid healthy website structure, making sure the website performance and userbility is rated high for search engines.

2. Content optimisation – Create relevant and attractive content for the relevant keywords and landing pages that will help users get the information they require

3. Off Page SEO – We then performed a complete off page strategy including link building in order to get the website ranking higher on Google.

Tools we've used:

SEO Results

70% of all targeted keywords are being found on Google, the website is ranking on Page 1 and Page 2 of Google for the following search terms.

– Blocked Drains Swanage
– CCTV Drain Survey Chippenham
– Drain Survey Bournemouth
– CCTV Drain Survey Basingstoke
– CCTV Drain Survey Dorset
– Blocked Drain Hampshire

and many more

You can see below the screenshots from Google Search Console as well as Google Analytics with the websites performance overall and the number users increasing each month organically.