Fire Door Solutions SEO Case Study – 650.9% Traffic Increase

Fire Door Solutions provides FireQual-certified fire door installation, inspection, repair, and compliance services across South London, Surrey, Kent, East Sussex, and West Sussex, with over 20 years of industry experience.

They came to us to help design their website and then help them get found on Google organically without the use of paid ads.

Brief / Problem To Solve:

Fire Door Solutions needed to improve their online presence and attract more clients across South London and the surrounding counties. Recognising the importance of a strong digital footprint, we initiated a project to create a new website that would effectively showcase their fire door services.

We tackled this project in two phases. The first phase involved developing a bespoke WordPress website that showcases their extensive services—from fire door installation and upgrades to inspections, repairs, and compliance. Our team crafted SEO-friendly content for each page, ensuring that Fire Door Solutions could engage visitors while enhancing their search engine visibility.

Once phase one was completed, we then moved on to phase two, which involved creating a comprehensive SEO roadmap for the next 6 to 12 months to improve their online visibility. This included thorough competitor and keyword research to identify growth opportunities and strategies for sustained success.

Our Approach

We broke our SEO strategy into three main phases.

1. Technical SEO – Building a solid healthy website structure, making sure the website performance and userbility is rated high for search engines.

2. Content optimisation – Create relevant and attractive content for the relevant keywords and landing pages that will help users get the information they require

3. Off Page SEO – We then performed a complete off page strategy including link building in order to get the website ranking higher on Google.

Tools we've used:

Project Manager

Final Result

71% of all targeted keywords are being found on Google, the website is ranking on Page 1 of Google for the following search terms.

– Fire door inspection Surrey
– Fire door installation Eastbourne
– Fire doors Sussex

You can see below the screenshots from Google Search Console as well as Google Analytics with the websites performance overall and the number users increasing each month organically.