Electrical Company SEO Case Study – 463% Traffic Increase

Dennis Electrical are based in Nottingham, they focus on providing all types of electrical work such as commercial and residential electrics and EV services too. They came to us to help re-design their old website and then help them get found on Google organically without the use of paid ads.
dennis electrical.co .uk -

Brief / Problem To Solve:

The old website didn’t have enough pages for search engines to find them online for each service. It was outdated and they needed a complete refresh so it could be brought back to life.

We takled this project into two phases. First phase was to create a bespoke wordpress website with all the relevant services they offer, we wrote all the content for the website to ensure it was all SEO friendly, this allowed us to continue without any delays and allowed Dennis Electrical to focus on what they’re best at.

Once phase one was completed we then got onto Phase two, which was creating a complete SEO roadmap for the next 6 – 12 months to getting found online, this included competitor and keyword research.

Our Approach

We broke our SEO strategy into three main phases.

1. Technical SEO – Building a solid healthy website structure, making sure the website performance and userbility is rated high for search engines.

2. Content optimisation – Create relevant and attractive content for the relevant keywords and landing pages that will help users get the information they require

3. Off Page SEO – We then performed a complete off page strategy including link building in order to get the website ranking higher on Google.

Tools we've used:

WordPress blue logo.svg -
ahrefs -

Project Managers

Bobby Bemunchie
Jordan -

Final Result

90% of all targeted keywords are being found on Google, the website is ranking on Page 1 of Google for the following search terms.

– Residential Electricians Near Me
– Commercial Electrician Near Me
– Domestic Electrician Nottingham

You can see below the screenshots from Google Search Console as well as Google Analytics with the websites performance overall and the number users increasing each month organically.

Statistics (6 Month Comparison)

increase on new website visitors
0 %
increase on conversion
0 %

More statistics

Screenshots from Google

image 26 -
image 27 -
Dennis Electrical Rankings