Barbican Pharmacy & Clinic is a London-based pharmacy and healthcare provider offering a range of pharmacy and clinic services to patients across the local area.
They came to us to design and develop a new website that would effectively showcase their pharmacy and healthcare services, while also improving their online visibility and generating more enquiries from potential customers searching for their services on Google organically, without relying on paid advertising.
Barbican Pharmacy & Clinic came to us to design and develop a new website that would effectively showcase their pharmacy and healthcare services, while also creating a strong foundation for improving their organic visibility on Google and generating more enquiries.
The project involved both website design and development and SEO, with the aim of creating a user-friendly website that could attract potential customers, generate enquiries and help the business reach more people searching for pharmacy and healthcare services in London.
Once the website was developed, we implemented an SEO strategy focused on improving the website’s visibility for relevant local and service-based search terms, increasing organic traffic and ultimately generating more enquiries from potential customers through Google.
We broke our SEO strategy into three main phases.
1. Technical SEO – Building a solid healthy website structure, making sure the website performance and userbility is rated high for search engines.
2. Content optimisation – Create relevant and attractive content for the relevant keywords and landing pages that will help users get the information they require
3. Off Page SEO – We then performed a complete off page strategy including link building in order to get the website ranking higher on Google.
Most of the targeted keywords are now being found on Google, with the website ranking on the first page of Google for the following search terms:
– Pharmacy Barbican
– Weight Loss Treatment London
– Weight Loss Clinic London
– Travel Vaccinations London
The majority of the targeted keywords have improved their Google rankings, helping increase the website’s overall visibility and organic traffic.
You can see below the screenshots from Google Search Console as well as Google Analytics showing the website’s overall performance, increased organic traffic and improvements in keyword rankings.
