Nobody likes to spend money when they don’t need to.
What’s the reasons that’ll make you choose a professional web design company to create your business website? There are, after all, plenty of DIY web design-builders that allow you to create your own website for a small monthly cost. Surely you can save some money by choosing the DIY approach?
And indeed, there may be situations where a DIY website is all that’s needed. If you run a very small business for example, or if you already have more customers than you can comfortably cope with.
If you’re serious about growing your business and taking it to the next level, you’ll need to present your new website visitors with the best possible online experience. To achieve this, you’ll need highly experienced website designers and developers.
Still not convinced? Here are five of the many reasons for choosing a professional web designer or website design company, that you may not have considered.
1) Custom build
DIY site builders are great for anyone with no previous experience of putting together a website. All you have to do is select a layout you like, play around with the colours that are provided (normally you get around a few colours to choose from) that fits with your business ideas, simply then drag and drop your images and text into place, and your job is done…
Except that your new website will look just like so many others online as I’m sure you won’t be the only one who has selected that same layout before, at the same time if you’ve opted for the free version, you’ll also have to contend with adverts too, which doesn’t create the best impression for visitors especially if an advert of your competitor pops up.
A professional web design team, on the other hand, will create a bespoke website, precisely tailored to meet the needs of your business. Your site will be unique, free of unwanted advertising, and will create the perfect backdrop to showcase your products and services at the same time, you can choose and pick where you’d like to have things rather than being limited to choices.
Glitches and gremlins on your website can rapidly destroy trust in your brand, so it’s important that visitors get the best possible experience whether they’ve come to your website for the first time or if they return to your website again. Text that goes out of alignment and mixes with your images and pages that fail to display accurately, indicates a company that doesn’t know what it’s doing – which is the last thing your website should be displaying.
Unless you know how to fix these types of errors, you could find that you’re spending too much of your own time monitoring your website. Don’t forget that a disgruntled visitor is unlikely to revisit your website, costing you dearly in terms of lost business sales.
3) New technology
Professional web design teams always keep themselves up-to-date with all the latest web developments, making it easy for them to incorporate new technologies into their designs. Many businesses have discovered since late 2017 majority of searches take place on smartphones and tablets therefore having a fully responsive website design is important not only for your business visitors as well as search engine terms.
A good professional web design team will research your customer base, ensuring that your website speaks directly to them, making them have the best experience whilst visiting your website whether they’re on a desktop device, tablet device, or even a smartphone device.
4) Faster loading times
Speed is important! Having a slow-loading website can be the kiss of death for businesses and even more for eCommerce websites, thanks to our ‘instant gratification’ ethos. Yet DIY website builders aren’t worried about the loading speeds, so there isn’t much that you can do when you find that the website you carefully designed takes too much time to display on your potential customer’s screens.
Professional web designers understand that you have less than three seconds on average to impress your visitors they’ll ensure that all pages across your website load as quickly as possible, helping to keep new potential customers onside.
5) Superior SEO techniques
DIY site builders have some degree of SEO compliance integrated, however, comparing this to the SEO functionality of a custom-designed website there’s simply no contest. With SEO being at the heart of a website visitor’s experience, its importance simply can’t be emphasised enough.
Having a professional web development team will make sure that your website accurately reflects your business, attracting and retaining high-quality visitors who have the motivation to take the next step in order to engage with your brand.
For many business owners, whether they’re small businesses or cooperate businesses, it all comes down to cost. Getting a professional web design team will cost more compared to using a DIY website builder, but it’s important to take the long view. By raising your website’s profile your designers will ensure that you increase your customer base, sell more products and create a more trustworthy brand than your competitors whether they’re local or even national, allowing your business to reach the next level. It’s important to consider the initial costs as an investment, that will provide long-term benefits and a better return on investment. You can read about what we include in our SEO packages here on Bemunchie as part of our web design-build process
At Bemunchie Online we take the time to get to know you and your business, allowing us to create a custom built affordable website that resonates with your customers. We can raise your business profile, attract the right people and help your business to grow, without confusing you with all technical terms. Get in touch with us today or simply give us a call.